Presentation on Boston Consulting Group (BCG) Approach 3. The bulk of the company's profit, “cash cows” per the BCG Matrix. This accompanies the company's similar offers of free Microsoft Office apps. Based on the the BCG matrix, Microsoft is correctly taking from cows. While there is no public information regarding allocation of these costs, many of. Below is my corporate diversification strategy analysis of Microsoft. Placing products in the BCG matrix provides 4 categories in a portfolio of a company: Stars (high growth, high market share) Stars are using large amounts of cash. Dogs (or pets): low market share and slow growth Presentation Package includes.Question marks: low market share, high growth products.Cash cows: high market share and slow growth.Stars: high market share and high growth products.This framework categorizes products within a company’s portfolio as stars, cash cows, dogs, or question marks. The matrix chart, a scatter plot graph is used to rank the business units (or products) on the basis of their relative market shares and growth rates and positive or negative cash flow. The BCG Matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and well-balanced. Includes 14 high quality slides with editable (easily customizable) graphics. Free professional BCG Matrix Charts for PowerPoint.
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